Christina Hennington is stepping into Minnesota United FC with the kind of energía that feels both fresh and fiercely grounded. After two decades at Target leading “large, complex organizations” and shaping brands that resonated with millions, she arrives in St. Paul ready to help write the club’s next capítulo.
What drew her in? “Minnesota United has something you can't manufacture- a genuinely passionate fan base and a deep identity in this community,” Hennington said during her introduction. “What stood out to me is the club’s ambition to keep evolving without ever losing sight of what makes it meaningful to its fans.”
Born in Denmark, raised in Norway, and a self‑described “big skier,” she joked about having an adrenaline‑junkie side- but she’s “quickly becoming a soccer fan.” That mix of global perspective and Minnesota grit fits perfectly with the Loons’ vibe.
Her challenge ahead? Navigating the MLS schedule flip and enhancing fan experiences in colder months. But Hennington isn’t fazed. She’s focused on “putting a product on the field that people will enjoy,” as ownership emphasized during her introduction.
For VyD, Christina brings a blend of cultura, corporate savvy, and community‑first leadership, the kind of CEO who understands that fútbol is more than a sport; it’s identidad, pasión, communidad and belonging.
La nueva era de MNUFC empieza ahora- and Christina Hennington is ready to lead it.
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