Latino Fans Are Shaping the Future of American Sports
About Us
The story of Vida y Deportes is, at its heart, a story of community. It’s a narrative that begins with a recognition of both belonging and a void. Minnesota, while increasingly diverse, hadn’t quite captured the multifaceted lives of its burgeoning Latino.
Vida y Deportes has filled a crucial role. It’s told the stories of local athletes, celebrated cultural traditions, and provided a space for the community to connect.
Features
Wonderwall Resonates as Loons Soar Past Messi’s Miami
Allianz Field crackled with an unparalleled energy. The air thrummed with anticipation for Lionel Messi's Minnesota...
Napheesa Collier named 2nd Best Player in ESPN’s 2025 WNBA Player Rankings
SAINT PAUL, MN - The Minnesota Lynx, spearheaded by their dynamic forward Napheesa Collier, are poised to be a...
Hispanic Consumers Are Spending Less. Big Brands Are Feeling the Pinch.
May 8, 2025 In grocery aisles from California to Texas to Florida, a shift is quietly reshaping the American consumer...
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Wonderwall Resonates as Loons Soar Past Messi’s Miami
Allianz Field crackled with an unparalleled energy. The air thrummed with anticipation for Lionel Messi's Minnesota debut. Yet, it was the home support, the fervent faithful of the Loons, who had the last laugh. Minnesota United delivered a resounding 4-1 victory over...
Napheesa Collier named 2nd Best Player in ESPN’s 2025 WNBA Player Rankings
SAINT PAUL, MN - The Minnesota Lynx, spearheaded by their dynamic forward Napheesa Collier, are poised to be a significant force in the upcoming 2025 WNBA season. Collier's stellar 2024 campaign, where she showcased her exceptional two-way prowess, has fueled...
Hispanic Consumers Are Spending Less. Big Brands Are Feeling the Pinch.
May 8, 2025 In grocery aisles from California to Texas to Florida, a shift is quietly reshaping the American consumer landscape: Hispanic shoppers — long one of the most powerful growth engines for food and beverage brands — are pulling back. Executives from...
Wonderwall Resonates as Loons Soar Past Messi’s Miami
Allianz Field crackled with an unparalleled energy. The air thrummed with anticipation for Lionel Messi's Minnesota debut. Yet, it was the home support, the fervent faithful of the Loons, who had the last laugh. Minnesota United delivered a resounding 4-1 victory over...
Napheesa Collier named 2nd Best Player in ESPN’s 2025 WNBA Player Rankings
SAINT PAUL, MN - The Minnesota Lynx, spearheaded by their dynamic forward Napheesa Collier, are poised to be a significant force in the upcoming 2025 WNBA season. Collier's stellar 2024 campaign, where she showcased her exceptional two-way prowess, has fueled...
Hispanic Consumers Are Spending Less. Big Brands Are Feeling the Pinch.
May 8, 2025 In grocery aisles from California to Texas to Florida, a shift is quietly reshaping the American consumer landscape: Hispanic shoppers — long one of the most powerful growth engines for food and beverage brands — are pulling back. Executives from...