Put your brand where the community comes together.
Support women's soccer. Connect with Minneapolis families, students, adult fans, and community leaders. Help Vida y Deportes create a street fair that pairs the thrill of the match with music, food, and local discovery.
For our fifth World Cup viewing-party iteration, we're inviting businesses and community organizations to explore partnerships that connect brand visibility with meaningful participation.
Start a Sponsorship ConversationPartnership Value
Why partner with VyD?
Community connection
Engage Latino and emerging communities alongside a broad local soccer audience.
Women's soccer momentum
Help create a welcoming celebration that inspires fans and young players.
Visibility beyond event day
Extend your story through planned digital promotion, editorial features, and media outreach.
Meaningful interaction
Explore staffed activations and opt-in lead capture instead of logo placement alone.
Accountable delivery
Agree on benefits and measurement before activation, then review documented results afterward.
Sponsorship Tiers
Explore the proposed sponsorship tiers
These packages are a starting point for discussion. Availability, creative approvals, dimensions, media participation, and final deliverables will be confirmed in a written sponsorship agreement. Sponsoring this local event does not confer tournament sponsorship rights.
Women's World Cup Street Fair
Main Stage Banner Partner
$10k
Lead the local celebration. Designed for an organization seeking prominent entertainment-stage visibility and a sustained VyD storytelling presence.
- Local entertainment-stage naming rights, prominent stage-banner logo placement, and dedicated PA recognition.
- An optional representative address to attendees of up to two minutes.
- Company name and logo in VyD digital advertising, event posters, and planned distribution through LinkedIn, Facebook, Instagram, and participating media partners.
- Planned radio recognition through La RAZA Radio (Latino) 95.7 FM & 1400 AM subject to confirmed media participation.
- Podcast interviews before the event and during the viewing festival.
- Prominent recognition in two press releases distributed to mainstream and Latine media, VyD readers, and partner networks.
- Company logo on event T-shirts for organizers and participants, subject to final production scope.
- Prominent VyD website recognition and an interview feature about your programs and services planned for June 2027.
- Three months of VyD placement advertising, consecutive or intermittent, directing readers to your approved landing page.
- Prominent company name and logo on event-day directional signage.
- Two premium 10-by-10-foot outreach spaces.
- Meals for up to four representatives from participating food trucks, subject to vendor arrangements.
Women's World Cup Street Fair
Community Partner
$8k
Show up. Share your story. Build local connections. Designed for organizations seeking digital visibility and direct community outreach.
- Company name and logo on promotional digital posters distributed through LinkedIn, Facebook, Instagram, VyD, and participating media partners.
- A podcast interview during the viewing festival.
- Prominent recognition in two press releases distributed to mainstream and Latine media, VyD readers, and partner networks.
- Prominent name and logo recognition on the VyD website.
- A VyD advertorial scheduled by agreement, featuring your programs and services with a link to your approved landing page.
- Company logo on event T-shirts for organizers and volunteers, subject to final production scope.
- 2 premium 10-by-10-foot outreach space.
- Meals for up to two representatives from participating food trucks, subject to vendor arrangements.
Women's Professional Soccer League (WPSL) & Men's Major League Soccer (MLS)
WPSL & MLS Partner
$5k
Reach fans across the Twin Cities through printed posters and flyers, digital recognition on the VyD website, and on-site outreach space.
- Company name and logo placed on promotional posters and flyers (medium logo size) to be displayed across the Twin Cities at a variety of well-trafficked locations and handed out to event participants.
- Prominent recognition in two press releases distributed to mainstream and Latine media as well as over 10k VyD readers and partners.
- Prominent name and logo recognition on VyD website which attracts over 8k visits per month.
- Company logo placed on printed T-shirt distributed to organizers and event volunteers.
- VyD advertising for 3 consecutive months; July, August & September; announce your programs or services. Direct traffic to your landing page; Hotlinks.
- 2 premium 10-by-10-foot outreach space.
- Up to 2 representatives will receive a free meal from one of our international food trucks (their choice).
Shared proposed benefits
Three tiers are proposed to include a website sponsor banner, an event-newsletter feature, reserved activation space, and onsite staff coordination for branded outreach and opt-in lead capture. The shared digital plan includes six published Instagram, Facebook, and LinkedIn tiles in total, plus one paid-ad creative; allocation and ad spend will be agreed before contracting. Press outreach is planned for May–June 2027.
Stage naming, stage-banner placement, and dedicated PA announcements are exclusive to the Main Stage Banner Partner—not benefits promised to every sponsor.
A partnership shaped around your goals
Tell us whether your priority is awareness, community outreach, program enrollment, or a specific audience connection. We can discuss a tailored activation, in-kind support, or a community collaboration without assuming a fixed package.
Age-restricted hospitality
Where appropriate and permitted, designated 21+ spaces with wristbanded access and controlled entry, separate from family programming.
Category-specific safeguards
Any gaming-related partnership requires review of applicable rules, age restrictions, and responsible-play messaging before approval; no youth-directed promotion.
Measurement options
Opt-in lead capture, campaign tracking links, and a short post-event highlight video, with scope and permissions agreed in advance.
Brand presence
Approved signage, wayfinding, and access-control branding suited to the final site plan.
From interest to activation
Pre-registration is an expression of interest, not a purchase or a reservation. Final pricing, availability, payment terms, and fulfillment details will be provided before you commit.
Pre-register Your Organization