Vida y Deportes

Latine Holiday Festival & Marketplace 2026

"Celebrating Culture. Strengthening Community. Building Futures."

Presented by: Vida y Deportes | Twin Cities, Minnesota

Exhibitor Registration Portal

Event Dates: Saturday, November 28, 2026 Venue: La Doña Cervecería, Minneapolis Expected Attendance: 500 – 1,000 Attendees

Prepared by: Henry Torres | henry@vidaydeportes.com | Date: September 1, 2026

Exhibitor Booth Pricing- At NO COST (Invitation Only)

The Grand Marketplace and Artisan Bazaar are the economic engines of the Festival. Below is the complete exhibitor value proposition- designed to attract high-quality local vendors and provide maximum commercial value to small and minority-owned businesses.

Exhibitor Booth Pricing- At NO COST (Invitation Only)

Participation in the Vida y Deportes vendor community for this and future events and programming.

At NO COST- for a Standard (6') 1 table; space
Priority placement in high-traffic areas of the Grand Marketplace
Featured vendor spotlight in the weekly social media vendor series leading up to the event
Dedicated mention in press materials and media outreach

Who Qualifies as an Exhibitor?

The Festival welcomes the following types of exhibitors and vendors:

• Small Businesses- retail, apparel, gifts, home goods, personal care, and lifestyle products
• Artisans & Craftspeople- handmade goods, original artwork, jewelry, textiles, ceramics
• Food Vendors- authentic Latine cuisine, regional specialties, holiday treats, beverages
• Nonprofit Organizations- community service organizations, advocacy groups, resource providers
• Community Organizations- health providers, financial institutions, educational programs, faith communities
• Independent Creators- authors, musicians, photographers, digital artists with physical product offerings

Special Incentive- Minority-Owned & Women-Owned Businesses

Vida y Deportes is committed to centering economic opportunity for the communities most underserved by traditional marketplace access. Minority-owned and women-owned businesses receive:

At NO COST- for a Standard (6') 1 table; space
Priority placement in high-traffic areas of the Grand Marketplace
Featured vendor spotlight in the weekly social media vendor series leading up to the event
Dedicated mention in press materials and media outreach

Documentation confirming minority or women-owned business status (e.g., NMSDC certification, SBA certification, or self-certification with supporting documentation) is required at the time of application.

Application Process & Deadline

1
Submit online vendor application at the Vida y Deportes event website
Applications open: September 12, 2026
2
Application review and acceptance notification
Rolling review; deadline October 31, 2026
3
Submit space application
Upon acceptance; deadline October 28, 2026
4
Receive exhibitor welcome kit and event guide
November 24, 2026
5
Vendor setup day
Day of event- November 28, 2026

Why This Event Is Valuable for Small Businesses

Bilingual audience- your customers speak your language, literally and culturally

Culturally aligned consumer base- attendees are actively seeking Latine-owned and culturally resonant products for holiday gifting

Holiday shopping season timing- positioned at the peak of consumer spending (November/December), maximizing sales conversion

Marketing amplification- pre-event social media features extend your reach far beyond the event itself

Community brand building- participation in a beloved community event builds lasting brand loyalty and repeat customers

Networking- connect with other local small business owners, nonprofits, and community organizations

Exhibitor Application

Apply for your no-cost booth. Applications open September 12, 2026 — we'll confirm your spot and follow up with setup details.