In June, it was announced that Minnesota would soon have its first ever professional women’s team. The move comes after decades of advocacy for women sports and the growth of soccer in the U.S.. Minnesota Women’s soccer is joining the USL-W League as a founding member, joining eight other teams, across the country, in its inaugural season in 2022.
Vida Y Deportes spoke with Andrea Yoch, one of the founders of Minnesota Women’s Soccer, about the development of the club and its inaugural season in the spring of 2022.
What does it mean to you to be both a pioneer and a founder of professional women’s soccer in the state of Minnesota?
Andrea: I’ve been working in sports since I was 19, but for a long time I’ve been the only woman in whatever area I was in–radio, newspaper, business. I’ve had great mentors, they were great, but they were all men. There are some things men don’t know about being a woman in sports.
Being able to create an environment to help players with what they want to do after soccer, means a huge amount to me. I didn’t have that.I look forward to providing that to the next generation.
What inspired you to get involved in this venture and why is soccer in Minnesota, particular for women footballers, so important?
Andrea: Serendipity. I’ve worked in soccer for 10-20 years, i worked at MNUFC. I worked at international cups, men and womens. What I saw was that there was a passion for women’s game, growing in the last few years. A few of us were chatting about waiting to bring a women’s team to town–why not us? When we were investigating, we said we could do this. We don’t need to wait for anyone, and that’s when we decided to go for it.
Where does your love of soccer come from?
Andrea: I love soccer. It’s international, my parents were immigrants, and soccer is the one game that transcends country. You don’t have to explain it like hockey and american football. Soccer is the one melting pot and I love that.
My father was hungarian and a world refugee and my mother is from Ireland. They met in London. My dad stayed in Boston and they loved being in America, so they stayed. My favorite memories are going to sporting events, baseball. I live in Baltimore and used to have Baltimore Blast tickets, an indoor soccer league. You made friends with everyone around you at Memorial Stadium. That’s the atmosphere I want to create and invite everyone to be a part of.
I read that you were a community owned team, what exactly does that mean to you?
Andrea: Pre-professional, not everyone is pro. There will be college players. Community ownership has been done on the men’s side, fans can own a share of the team. For example, The Green Bay Packers, you own the team, as pride, but not ownership. Our fans can decide things like team names, team branding, those are big pieces to vote on.
As we grow, as things come up and make sure we are dialed in, we will put that out to vote. What do you think? Should we try this or not? Having a dedicated focus group all the time, instead of big decisions with the small group, but always reflecting with the community which is very important for us.
The first games are expected to be played in May of 2022. What’s on your to-do list before the opening day?
Andrea: Urgent is community ownership piece. We just got permission to be at the state fair, we hope to do a community ownership piece there, tell folks. We are doing the legal paperwork and so people can trust their money with this. We just launched a new logo by with a Minnesota Gopher player. After, is finding head coach. We would like to have her in place no later than late fall, early winter. We need her for tryouts, player searches, looking for staff, and where we play.
So, Community ownership, head coach, and we are having sponsorships conversation.
How much did your experience as VP at MNUFC prepare you for this?
Andrea: When I got to United, no one knew we had a team. We had to convince people to drive to Blaine. We were able to build an atmosphere that created a crowd of 12,000 people that loved to be there. Saturday nights in Blaine were a personal party. I would see so many friends and family members and make new friends. We are applying that same energy towards this new venture, telling people, “We want you, please come,” and not just assuming that people will show up.
I was fortunate to do it with ICC and women’s ICC, taking something that people don’t know about, bring them and making sure that on Monday night, that person is saying “I went to this game. It was fun, my kids loved it. Have you heard about it?” That’s what we created with the with United that I want to recreate with this team.
What has been the most exciting part of building the foundation for the club?
Andrea: Support from the community has been overwhelming. When we launched, the media was supportive and excited. We had a huge launch event. The other women and I were in the Gopher locker room changing from set up to event clothes. We came out to the soccer field, we had so many people on the field. We were like, “Wow!” All sorts of people, the representation that we had hoped for.
We invited everyone and they came excited, and they had fun and it was all over social media. It was amazing, and it validated what we were doing, validated that we were doing the right thing, that it’s something the community wants and that’s what continues to fuel us.
What has been the most challenging?
Andrea: I am a “lets have an idea and lets run with it” person. It’s great in marketing, and I’m a freelance marketer. That said, this is serious and big time, so, for me, it’s taking time–attorneys are looking at language, that the franchise agreements are okay, state fair agreements, etc. Not just signing things, we have a group of smart people. Business, accounting and legal to set up properly. We want people to trust us, so we have to be organized to do this thing. We have attorneys donating time and financial people to help us out. Having them has been great.
What message do you have for young girls and women training hard to become professional soccer players or work in the sports industry in some capacity?
Andrea: The opportunities are growing by leaps and bounds everyday. If this is what you want to do on the field, in the office, with lots of jobs supporting sports, it’s possible. The world is changing. When I was younger, I wanted to go into sports and people would say, “Why? Girls don’t do that.” I never played, I’m on the business side. Some people would say, “I’m looking for a husband.” I just love sports, the opportunity is so bright.
Keep working hard in school, think about what you want to do, network, reach out to people that you want to know, people are generous with networking when asked. To work in sports is a privilege, we are not saving lives, as we saw during the pandemic, we can survive without sports, we were not critical in getting vaccines, so it’s fun and a privilege, if you want to do it, go for it. You work really really hard and have so much reward.
What do you imagine as the impact of the club long-term?
Andrea: It’s treating the women’s game equally to the men’s game–not cutting corners, not treating the women as lesser than athletes. It’s treating them like they deserve to be treated. I look at Jessica McDonald, my hero, as a mother, being the best at what she is. Crystal Dunn, Megan Rapinoe, they are the best of their sport but they are role models, and have other endeavors, that’s something that women do. That’s not just one thing, we do 40 things.
I want this to be a place we want people to play. We treat players the best, coaches are the best, no one screaming in your face. We have great medical care, we want to make them feel welcomed in the Twin Cities. We’ve had great outreach from other teams in the Cities, in what is an amazing sports scene.
The women’s team are understaffed, they are the secondary product of the men’s team, they don’t have dedicated people, until that changes, it’s hard to change perception and the media can’t change the perception, might be the 7 things that PR team should do. By being independent our only focus is the women’s team and we hope that will start changing things. We will be a pebble that will become a mountain, people will be sick of me and I will keep trying.
I urge readers to go to https://mnwoso.com/. You can become a community member of MN women soccer!